History of Philippine Broadcasting free essay sample

Start of Radio and Television Broadcasting in the Philippines Broadcasting implies â€Å"to transmit a radio or TV program for open or general use†. This likewise incorporates other media, for example, the web. Broadcasting in the Philippines began as ahead of schedule as 1922. The primary radio broadcasts were built up in Pasay and Manila by Henry Hermann in June 1922. Both of these were 50 watts. The Filipino specialists at that point set up their own radio broadcasts to be utilized for promoting their items. In 1924, the initial two call letters, â€Å"KZ†, was allocated to every single radio broadcast as per the laws of the United States of America. â€Å"KZKZ†, a 100-watt radio broadcast, supplanted the 50-watt radio broadcasts. In 1929, KZRC, Radio Cebu, opened in Cebu. It was then shut down in a matter of seconds because of issues with shortwave flags among Manila and Cebu, however was revived following 10 years and was used for guerilla developments. The Commonwealth Act No. 3840, otherwise called the Radio Control Law was established in 1931. We will compose a custom paper test on History of Philippine Broadcasting or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This demonstration made the Radio Control Division. It was then renamed Radio Control Office and went on until 1972 when previous president Ferdinand Marcos proclaimed Martial Law, and when the Kapisanan ng mga Brodkasters sa Pilipinas was built up as the telecom policing body. Since 1927, six business radio broadcasts were built up. These were KZEG, KZIB, KZRC, KZRF, KZRH, and KZRM. The United States of America gave the Philippines a shortwave transfer station on December 28, 1941. Radio projects were aggregated in Washington, conveyed through the NBC arrange, handed-off through KGEI in San Francisco, California, and shot to five radio broadcasts in Manila and to one station in Cebu. This radio sign hand-off went on for six days until the Japanese constrained intruded. At the point when the American soldiers withdrew, every single radio broadcast aside from KZRH were annihilated. The Japanese powers at that point reactivated KZRM and KZRF, in this manner, having three radio broadcasts. KZRH was utilized by the Japanese Military Administration as a mouthpiece for the nation. Station KZRH was noted in the United States as KAIN, PIAN and PIRN, and station KZRM was noted as PIAM and PIRM. On February 6, 1942, Gen Emilio Aguinaldo encouraged Gen MacArthur to give up to the Japanese arms, through KZRH. After the World War II, the primary radio broadcast that returned on air was KZFM. It revived in May 1945, and was worked by the US Army Office of War Information. After President Harry Truman broadcasted power over the Philippines and its kin, KZFM was gone over to the Philippine government in September 11, 1946. It was renamed DZFM in 1947, which turned into a column in the Philippine Broadcasting. The initial two letters â€Å"KZ† was swapped to â€Å"DZ† for Manila, â€Å"DW† for Luzon, â€Å"DY† for the Visayas, and â€Å"DX† for Mindanao. On October 23, 1953, the primary authority transmission was disclosed in the Philippines. It was an American specialist, James Lindenberg, likewise considered as the dad of Philippine Television who saw the capability of TV broadcasting in the Philippines. Lindenberg gathered transmitters and set up Bolinao Electronics Corporation (BEC) on June 13, 1946. He applied for a permit to build up a business TV slot in 1949, and was conceded a year after. In any case, the shortage of crude materials and the exacting importation approaches constrained Lindenberg to wander into radio telecom. In 1952, Judge Antonio Quirino purchased 70 percent of BEC and gained the establishment by implication. He changed the name of the TV slot from BEC to ABS, which represents Alto Broadcasting System, after the new proprietors, Aleli and Antonio. Lindenberg filled in as the head supervisor. Judge Quirino presented the primary TV channel in the Philippines when he opened DZAQTV divert 3 out of 1953. â€Å"AQ† represented Antonio Quirino. The primary transmission went on air on October 23, 1953, with the event as a nursery party at the Quirino home. TV broadcasting at that point was increasingly disposed to governmental issues, with regards to the political battles of previous president Elpidio Quirino, sibling of Judge Antonio Quirino, were bolstered through it. Quirino lost the political decision notwithstanding this battle. ABS was later offered to the Lopez family, who later changed it into ABS-CBN, which is as yet approaching the present. Another station opened in 1960. This was DZBB-TV Channel 7, or, the Republic Broadcasting System, claimed by Bob Stewart. They began with only 25 representatives, an overflow transmitter, and two old cameras. Their most well known program during that time was â€Å"Gabi ng Lagim†. In 1961, the National Science Development Board was set up. It was behind the most punctual activity to utilize nearby TV for training, Education on TV and Physics in the Atomic Age†. During the hour of Martial Law, ABS-CBN was the biggest TV broadcasting system. It has been seized from the Lopez family when their leader at that point, Eugenio Lopez Jr. was detained. In 1973, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) was established to control the Philippine telecom.

102 exam question 4 Article Example | Topics and Well Written Essays - 500 words

102 test question 4 - Article Example Friedman expected that concentrating on open social speculations was not legitimate for business prosperity and this would occupy the objectives of the business. The perfect objective of the organization is to give an arrival to its investors. By concentrating on outside social duties, the organization is occupied from its sole reason. Friedman stated that enterprises don't have the foggiest idea how to appropriately put resources into social causes (Friedman, 1970/2002). Friedman considered this as a tons of which they have no choice with respect to how it is spent. Therefore, he included that an individual is freedom to seek after social obligations; this is on the grounds that the corporate official does not have the capacity to appropriately perform such activities (Friedman, 1970/2002). Then again, as indicated by Archie Carroll’s, including to making a benefit and complying with the law, an organization should try to improve or illuminate cultural requirements. His view is commonly supported through partner hypothesis. This hypothesis keeps up that organizations ought to think about the impacts of their activities upon others in question or of enthusiasm for the company, for example, clients, providers, overall population, and workers (Carroll, 1987). Organizations can't seek after their drawn out benefit returns on the off chance that they have poor relations with their partners or the earth. In the interim, firms can't address all the issues of their partners and keep making benefits. It is thusly fitting that administration choices ought to be founded on a target moral set of principles. Utilizing the cash that investors have put resources into the organizations to help unbeneficial requirements of the general public is plainly off-base. Thusly, organizations should cause benefits, to comply with the law, demonstration as indicated by a moral norm, and just seek after corporate social duty exercises that improve long haul investor riches. Aâ corporationâ is a lawful element, which means it is a different element from its

How to Develop a Mindset to Help You Quit Smoking

How to Develop a Mindset to Help You Quit Smoking Addiction Nicotine Use After You Quit Print How to Develop a Mindset to Help You Quit Smoking By Terry Martin facebook twitter Terry Martin quit smoking after 26 years and is now an advocate for those seeking freedom from nicotine addiction. Learn about our editorial policy Terry Martin Updated on January 08, 2020  10000 Hours/Getty Images More in Addiction Nicotine Use After You Quit How to Quit Smoking Nicotine Withdrawal Smoking-Related Diseases The Inside of Cigarettes Alcohol Use Addictive Behaviors Drug Use Coping and Recovery As of Dec. 20, 2019, the new legal age limit is 21 years old for purchasing cigarettes, cigars, or any other tobacco products in the U.S. For some people, there is that magical click when everything falls into place before quitting or just after, but for most of us, reshaping our attitude into a winning mindset comes gradually, one day at a time. Practice Makes Perfect Make up your mind to settle in and apply yourself to the task of breaking the links in the chains that bind you to nicotine addiction, one at a time, however long that might take. Feed your quit program with daily doses of education and support, making a point to end every day on a note of gratitude. Incorporating these things into your life until they become a natural part of your daily routine took work, but are stepping stones to the mindset youre trying to developâ€"one that will permanently take you away from smoking. How to Beat Mind Games When You Quit Smoking Knowledge Is Power Education is a powerful tool that can help us change how we think about smoking. Start reading everything you can find about nicotine addiction, withdrawal, and the recovery process. When you know what to expect and have a plan in place to manage the bumps in the road, those bumps are less likely to trip you up. Education takes you out of the role of being a helpless victim of addiction and puts you in the driver’s seat with your quit program. Changing Your Relationship to Smoking Facing nicotine addiction head-on has another significant benefit. By looking closely at the scope of the damage and death smoking causes, we begin to think differently about our buddy, the cigarette, and we start to change our relationship with smoking. How can something that kills so many so ruthlessly be a friend? Education will help you take the blinders off, and that is a very good thing. The Power of Now Our power to affect change in our lives  always lies in the present. What we do today has great influence over our tomorrowsâ€"an important thing to remember in this process. Keep your eye on the prize and stay firmly planted in the day you have in front of you only. Recovery from nicotine addiction is a process, not an event. It takes education, support, and patience. Anything Worth Having Is Worth Working For Yes, quitting tobacco is hard work at times, especially early on, but dig your feet in and take it on. Remind yourself daily about why you want to quit smoking, and picture yourself as a contented nonsmoker, free of the need to light up every hour on the hour. It’s not a  far-fetched conceptâ€"it’s doable, and you have the ability to make it happen, right now. Believe it and believe in yourself. The rewards far outweigh the work it takes to achieve freedom from nicotine addiction. What to Expect When You Quit Smoking

The United States And The Civil War - 1845 Words

During the first century of the United States as an organized country , it experienced an unprecedented amount of growth. It had a territory that stretched from the Pacific to the Atlantic; an industrial economy was slowly starting to form. Despite these accomplishments, the United States had one major problem standing in the way of it becoming a truly great country, the issue of slavery;slavery slowly drove the nation apart ever since the country was formed in 1776. Slavey clearly drew lines in the nation between the South which heavily relied on slavery for economics, and the North which opposed the institution of slavery as being immoral and clearly defining constitutional rights. The issue of slavery was heavily exacerbated by the idea of manifest destiny; manifest destiny was the idea that the United States should expand across North America since many believed it was their god given right. Slavery combined with the new territories acquired from manifest destiny ultimately cont ributed to the south’s secession of the union and the civil war because manifest destiny exacerbated the effects slavery had already had on the nation. Slavery had always caused tension between the North and South because slavery had always been an institution that the south full-heartedly swore by; despite the North’s unfavorable view of slavery, they couldn’t stop slavery since slavery was so engraved in the southern culture . Manifest destiny exacerbated these effects because politicians fromShow MoreRelatedThe Civil War : The United States1622 Words   |  7 PagesThe Civil War divided the United States with its’ origin in the struggle to preserve the Union from the Confederacy’s succession. A war to maintain the United States quickly progressed to battles fought because of the controversial beliefs on slavery in the North and South. In the coming of the Civil War there were questions and confusion that many Americans were faced with in the w ords of the South’s succession. During the war, families were torn due to the men lost to the Union or Confederate causesRead MoreThe United States Civil War918 Words   |  4 PagesThe United States civil war is thought of as what determined what kind of country we would be today. The U.S. civil war, otherwise known as the war of the states, began on April 12, 1861, and lasted until 1865. It consisted of the North (the Union) or the â€Å"free states†, against the South (the confederates) the slave states. When Abraham Lincoln became president in 1860 he made promises of free territories, which caused a division between men who owned slaves and men who agreed with Lincoln. SlavesRead MoreUnited States And The Civil War1668 Words   |  7 PagesUS Civil War United States of America was formed as a result of the revolution that continued from 1776 to 1783. After that, United States was divided into two wings/ parts that are the southern and the northern parts. Then conflict between the two aroused because the northern and the southern societies were totally different of each other in terms of economic structure, social class, politics and other social matters especially slavery. The civil war, that started in 1861 and ended in 1865, wasRead MoreThe Civil War : The United States909 Words   |  4 PagesThe Civil War was one of the most pivotal and significant moments in the history of the United States of America. Therefore, its impact of the Civil War was tremendous, and in many ways has shaped the way the United States has evolved into the present. The Civil War brought lots of beneficial changes to America including economic, agriculture, military, and people’s lives. During the Civil War, women stepped out of their domestic do mains to help or support their husbands in the field, or other soldiersRead MoreThe Civil War Of The United States1605 Words   |  7 PagesThe Civil War of the United States was a major and influential event in the history of our country. The Civil War shaped our nation and how we think of liberty in general. Such a big event in our antiquity must have been caused by a series of dominant events. However, a War of this size has many effects to go along with it. The most common effect thought of is the freedom of slaves, however, the Civil War was not just a war fought for freedom. One major cause of the Civil War was the issue of slaveryRead MoreThe Civil War Of The United States1561 Words   |  7 PagesCivil War Slaves Freedom can be defined as, â€Å"the power or right to act, speak, or think as one wants without hindrance or restraint†. (Definition) Everyone in the United States of America is entitled to this basic human right, presented to us by our founding fathers, though it was not always that simple. Even though it was in the Constitution, many people living before the mid 18th century in the United States were not extended this right, due to their nationality or lack of fortune. Someone lackingRead MoreThe United States And The Civil War920 Words   |  4 Pagesknown in the United States as simply the Civil War as well as other sectional names, was a civil war fought from 1861 to 1865 to determine the survival of the Union or independence for the Confederacy. Among the 34 states in January 1861, seven Southern slave states individually declared their secession from the United States and formed the Confederate States of America. The Confederacy, often simply called the South, grew t o include eleven states, and although they claimed thirteen states and additionalRead MoreThe Civil War Of The United States1233 Words   |  5 Pages â€Å"Blundering Generation† Division among a population for opposing goals wasn t a new concept brought to light by the Civil War. Almost one hundred years prior to the Civil War, inhabitants of the thirteen colonies fought against each other towards their differing support for their wages of unity. Patriots fought Loyalists for coalition of the colonies, and likewise Northerners now fought Southerners for the preservation of the Union. The imminent breakup of the Union, likewise to the dissolutionRead MoreThe Civil War Of The United States1440 Words   |  6 Pages The Civil War was one of the most deadly wars the United States ever fought it was fought between the North and South and to this day still leaves a big mark on the history of the United States. Though the Civil War seemed to be clear cut on what happened during the conflict its cause is to this day seemingly undecided. Was it the simple piece of legislature called the Kansas-Nebraska act that started it or the election of the United States president Abraham Lincoln that caused the turmoil? EitherRead MoreThe Civil War Of The United States1082 Words   |  5 Pagesof the United States was the Civil War. The Civil War is often remembered as the war to end slavery. While that did play a part of the Civil War the larger issue at hand was the annihilation of the United States of America. The Confederate States of America wanted to break away from the United States and form their own country. The Confederate States of America, or more commonly known as the Confederacy, was formed by seven slave states located in the southern region of the United States. The economy

What You Should Do to Find Out About Gmat Argument Essay Topics Before Youre Left Behind

What You Should Do to Find Out About Gmat Argument Essay Topics Before You're Left Behind Choosing Good Gmat Argument Essay Topics Questions are a standard direction of getting interest, along with evocative language or a strong statistic Don't assume your audience is already acquainted with your topic. In addition, the quoted researches have a difference of 5 decades, and unless the exact same group of people are asked the exact questions with differing answers, it is hard to state the change as a good fact concerning the change in viewership. The survey could have been 10 pages long, with 2 questions specializing in river sports. Give them some background info, like a brief history of the matter or some extra context. In any scenario, progress necessitates discussion among those who have contrasting points of view. The author would also need to demonstrate that the negative impacts of the project outweighed the positive results. Critical judgment of work in any certain field has little value unless it comes from somebody who is a specialist in that area. Get to be aware of the common flaws, which means you recognize them quickly on test day! The duration of the essay isn't pre-fixed. Researching all the various viewpoints and including them in your essay increases the standard of your writing by earning your essay more complete and nuanced. Write a great introduction, and the remaining portion of the essay will flow very naturally. The conventional five-paragraph essay is normal in writing argumentative essays, but it's only one method to write one. When you're writing this essay, your primary focus is going to be to give the reader vast info about the subject under discussion. No matter what type of essay you're writing, a strong plan can help you have a larger impact. The Ultimate Gmat Argument Essay Topics Trick Other people think that such competition seriously limits the standard of genuine learning. It is a different score, reported alongside the remainder of your GMAT scores. If the two scores differ by less than 1 point, both scores will be averaged to receive your final scaled score. The Advantages of Gmat Argument Essay Topics It is tough to correlate the proportion of museum attendees that does not only watch art programs, but visited the museum as a consequence of it. When you learn to compose an essay of this sort, it is going to be very beneficial to you all through your college years. A nation should require all its students to study the exact same national curriculum till they enter college. Some people t oday think that universities should require every student to have a selection of courses beyond the student's field of study. Understanding Gmat Argument Essay Topics Magoosh is the best method to help not simply your GMAT Analytic Writing score, but in addition every part of your GMAT performance. This is particularly important when it regards GRE, where the AWA tasks are the very first things a student encounters and these cannot be skipped for later review. Have a look at this list of SAT essay prompts that will help you kickstart your studying! The ideal way to determine how to find a high Analytical Writing score is to examine a GRE essay sample, but doing so with no guidance can be overwhelming. You are able to then practice replicating successful connections between ideas in your practice essays. Whichever of the GMAT essay questions that you encounter on test day, the following advice will allow you to prepare. Hence, make sure that you distribute the resources of your essay in both of these regions of the GMAT argument write-up. To begin with, utilize the perfect-scoring sample GRE essays within this guide as models of potential tactics to achieve the essay tasks. There's, obviously, a limit on the range of pages even our finest writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. The author claims that the recent members aren't putting in efforts to safeguard our environment. This conclusion is much too strong, and thus the request for funding isn't well justified. Second, the evidence extended in the argument suggests only that companies purchasing from the very same suppliers that Windfa ll purchases from are most likely to experience similar troubles. The first part of the essay we'll analyze is the way that it succeeds in identifying and examining the sections of the argument that relate to the job. The aspirant should realize that there are specific assumptions being made in the argument and that's where his cue lies. In the procedure for picking a topic, it's also advisable to test your argument. You will need to develop an excellent argument, which encompasses not just your primary point, but also all the pieces which make this up. To strengthen the conclusion the author would need to offer evidence this is a widespread issue. To strengthen the argument he would have to demonstrate that the construction of the mall caused the various problems mentioned.

Propose a New Positioning Strategy for Acl Product Free Essays

New market positioning for a new product Introduction ACL Clean has been a successful product in the Hampshire and the company expanded into the Essex region Market. However sales were low and public awareness was lacking. The company was using the majority of its funds on the products line extension and little on advertisement and product placement. We will write a custom essay sample on Propose a New Positioning Strategy for Acl Product or any similar topic only for you Order Now This is the key factor in the poor sales in Essex because the public isn’t aware of ACL Clean and its benefits. In order to make ACL Clean a more successful and well known product, funds used for the product line extension need to be diverted to advertising in order implement a new positioning strategy in the Essex market. The best way to implement a new positioning strategy would be through the marketing of ACL Clean to first time buyers of cleaning equipment. In order to do this ACL Clean will need to promote sales, advertise, and become established in the public. Background In January 1990, ABC cleaning Ltd commissioned the cleaning equipment division. The cleaning equipment division expanded more by introducing new products. In the Hampshire area, effective promotion has helped ACL clean become a success. Market awareness is upwards of 80% and brand loyalty is high despite the high price. Advertising is used in the Hampshire for promotion. Ads target general cleaning equipment owners because the market is segmented more according to benefits sought rather than any demographic such as age, gender, or income. The major media is television using commercials with a humorous approach stressing quality and safety. ACL clean then decided to work on developing the product line, as well as branch into the Essex market. These line extension products were also offered in Essex as well as Hampshire, and there was no competition for ACL clean because other companies didn’t enter into this new â€Å"unknown† category of cleaning equipment. Over 5 years in the Essex market and sales are still low. The product is available in most key outlets like Tesco, ASDA, Sainsbury, and also in smaller chains. There is little sales promotions, since the website for ACL clean is where the sales promotions are. But there is no awareness of the site. The same pricing strategy is used in Essex as in the Hampshire, but ACL clean has not worked on justifying the cost in consumer’s minds. Furthermore the product line extensions took the majority of the budget leaving no funds for advertising. Without advertising there is no brand loyalty in Essex like in Hampshire. Too much has been put into the product line extension and not enough into the positioning strategy. As a result there is weak positioning and low awareness of this product. Statement of Problems The main concern is that ACL clean has an ineffective positioning strategy in that one was never established for the Essex market. The product was introduced and the line extensions were added, however no effective marketing was done to target the market they were introducing the product into. The lack of establishing a new positioning strategy in Essex has lead to low product awareness, no brand loyalty and low sales. Also, no advertising has resulted in little product position in the consumers mind. Essex consumers are unaware of the product and its benefits because there have been no commercials or ads or promotion of any kind. Strategies Alternative 1 The current positioning strategy has no strengths and many weaknesses as demonstrated in the lack of sales. Therefore a new positioning strategy must be developed. A target market should be defined so that advertising, marketing and public relations can be more focused and effective. ACL clean is a great product with high quality and safety, and with increasing health awareness and infection control campaigns by health authorities people, are more inclined to clean their homes more often. So by targeting the first-time buyers in the market, ACL clean could be effectively promoted as a great product to help households enhance a healthy environment. This demographic is likely around the age of 25-35. Mainly people out of school, beginning a career or becoming more established, and are able to make a major purchase like a cleaning equipment and want one that will last them for as long as possible. Promoting ACL clean as the product that will achieve this will increase product awareness, create brand loyalty, and ultimately increase sales. However, as many first-time buyers have been using other cleaning equipment or have used other products related to car care, introducing ACL clean as a premium product will be a daunting task ecause there is already an established brand loyalty to other products, even though they are not as good as ACL clean. With establishment of the original ACL clean product in the market the opportunities of the line extensions are limitless. A great way to promote ACL clean in the Essex market would be through public relations. A great strategy would be to sponsor an event such as a cleaning equipment show in Essex region. Alternative 2 Another effective means of marketing ACL clean to the Essex Region as a great product with quality safety benefits would be through alliance with healthcare companies and local authorities. Alternative 3 Advertising is the most obvious and effective choice to place ACL clean in the consumers mind, just as it has in the Hampshire. Through TV commercials, magazine ads, and banners on web pages, the name and product information relation to ACL clean would be widely visible. Since TV is a major media source, having commercials that target the demographic of first-time buyers, would make the greatest impact for ACL clean. TV spots during primetime TV on major Essex stations would be seen by millions of viewers. Creating commercials that are exciting and fresh of the special features of ACL clean will catch viewer’s interest. How to cite Propose a New Positioning Strategy for Acl Product, Papers

Purpose Essays - U.S. Route 66, Dust Bowl, The Grapes Of Wrath

Purpose Essentially, The Grapes of Wrath is a novel of social protest. It was designed to inform the public of the migrant's plight. It is a plea for the land owners of California and the banks in the dust bowl states to be more tolerant. It shows how the migrants were made to starve by the California land owners and banks just so they could turn a profit. It shows many of the methods that they used to cheat the migrants out of money and keep them from organizing. Ma Joad Ma Joad is the backbone of the Joad family. When things were really bad the family turned to her and not to Pa. The family gauged their own emotions by looking at her reaction. She knew that if she faltered then the whole family would collapse. She is always concerned for the welfare of her own family, but still tries to help others as much as possible as show by her helping of the Wilsons and when she gave food to the children in the camp when she barely had enough to feed the family anyway. She fights throughout the book to keep the family together, and without her the family would have fallen apart quickly. In spite of this she still sees that the family is breaking apart. She fights this as much as possible, but isn't completely successful. She knows that if Pa ever gives up, the family will collapse, so sometimes she goads him into anger so that he doesn't. Jim Casy The preacher, Jim Casy, can be seen as a modern day Christ figure, except for without the Christian Doctrine. The initials of his name, J.C., are the same as Jesus Christ. When he is saying grace in chapter eight, he compares himself to Jesus: I been in the hills, thinkin', almost you might say like Jesus wen into the wilderness to think His way out of troubles.(pg 70-71) Casy believed in the Emersonian Over-Soul, that we are all have a small part of a larger soul, and everybody is holy. As Tom said, one time he went out in the wilderness to find his soul, an' he foun' he jus' got a little piece of a great big soul.(pg 373) He just wants to be around people because he sees everybody as being holy. He also thinks that people working in cooperation is holy: When they're all workin' together, not one fella for another fell, but one fella kind of harnessed to the whole shebang -- that's right, that's holy(pg 71). In the first half of the book Casy is thinking and forming his ideas. He ch anges from a thinker to an man of action when he sacrifices himself for Tom. When in prison Casy sees the advantage of organizing people to achieve a common goal. When Casy tried to put his ideas into action he, like Christ, aroused the antagonism of the people in authority and was brutally slain. He died, like Christ saying to his crucifiers, You don' know what you're a-doin. Bibliography none

Toulmin Model in Relation to Social Media Effects Essay Example

Toulmin Model in Relation to Social Media Effects Essay Example Toulmin Model in Relation to Social Media Effects Paper Toulmin Model in Relation to Social Media Effects Paper Essay Topic: Social Media Toulmin Media: The Downfall Nisha Abraham Sullivan University ENG 204: Advanced Writing July 11, 2013 Abstract Social Media is affecting our society in a negative way. From being the number one cause of divorce, ruining people’s careers, and being a haven for teen suicides, many misfortunes arise due to social media. People may not notice its damaging side effects yet it is slowly but surely proving detrimental to all involved in the game. By taking a step back and maintaining self-control, any human being immersed in the frenzy of social media can enjoy its perks without getting caught up in the whirlwind of unfortunate events. Keywords: social media, internet, cyber, cyber bullying, suicide, divorce, Facebook, MySpace, Twitter, Instagram, LinkedIn, society. Social Media: The Downfall From the girl who played in your sandbox twenty years ago to the man who fathers your soon-to-be adopted child from India, social networking websites grants you the opportunity to connect with just about anyone you please in a way you couldn’t have years ago. While such an opportunity sounds like what eating a bowl of your favorite ice cream feels like, being a part of the cyber world can prove to be disadvantageous. Just like almost anything in life, social media provides its perks but it has its downfalls as well. Social media is most definitely having a negative impact on society. While social networking allows people in the workplace to interconnect with each other and other prospects, sites such as Facebook and Pinterest can serve as one of, if not the, biggest distractions to people at their place of work. Social media significantly hinders efficiency and productivity which causes people to get less work done. Who wants to focus on monotonous tasks when one can look at pictures from last weekend’s epic pool party? No one. While society encourages multitasking, â€Å"Research confirms that whether you are 22 or 62, trying to do two things at once ensures that neither will be done well. By definition, one task interrupts the other, and such interruptions have a profoundly negative effect on productivity† (Weddle, 2011, para. 9). By subconsciously allowing social media to sucker minds away from important tasks at hand, people can result in job loss, low self-esteem due to job loss, and further being consumed into social media due to new free time. Alongside being able to connect with peers leisurelier, being able to connect with foes and online predators are just as easy. Adults can be just as easily duped, but kids are usually more prone to becoming victims of online bullying. Social media networks make cyber bullying that much easier and causes victims to lose self-confidence and lack self-esteem. â€Å"Social networking sites were used in 48 per cent of all the suicide cases, while messaging (text, pictures or video) were used in 25 per cent of the cases† (CBC News, 2012, para. 18). It is in plain sight and shown several times in statistics that cyber bullying has one of the strongest ties to teen suicide payable to social networking sites and online attackers taking advantage of easily influenced youth. Yet another example of how social media has plagued our society is the fact that it influences people to make their private lives more public. While it is almost idolized to share your inner-most thoughts and personal photos on your personal social networking page, it can damage your future because anything on the internet is on there forever. Future employers will easily be able to view your most unflattering moments during background checks and will undoubtedly have a negative effect on your future job opportunities. â€Å"These â€Å"boundary-crossing† technologies blur the already elusive line between the private and the public, the home and the workplace. Private information that was previously segregated now becomes easily accessible to employers, colleagues, recruiters, and clients, among other perhaps unintended audiences† (Abril, 2012, para. 4). Yes, most social media sites attain privacy settings but one must always remember there are hiccups in everything on the internet and no guarantees leaks will not occur. As much as social media has managed to ruin our society, it plays a positive role for the public as well. Social media allowed people to use their networks as a form of reaching out to old friends and family across the world. With America being known as the melting pot of the world, our society has several people with family on the other side of the Earth. With social media in effect, this permits people to stay in touch with long lost loved ones and keep ties tight. Not only has it sanctioned friends and family to keep in touches but has granted people to relocate birth parents and unknown family members as well. Yes, social media has failed our society greatly but there is always a rainbow somewhere after a rainy day. Social media can play a positive role by bringing people back together. Even though the world may seem small, we have a larger community than most can see with their eyes. The internet blinds people from the dark abyss of deceit, lies, and secrets but it is gradually becoming more apparent to society what can come about from misuse of social media. With research, attention, and self-control, society can overpower the dark side of social media and turn it into a sunny one.

Learn What Colleges Look for in an Applicant

Learn What Colleges Look for in an Applicant College applications vary from one college to the next, and every college and university has slightly different criteria for determining which students to admit. Still, the list below should give you a good sense of the admissions factors considered by most schools. Academics and College Applications Rigor of secondary school record: Did you take challenging and accelerated classes, or did you pad your schedule with gym and easy As? At nearly all colleges and universities, a strong academic record is the single most important part of your application. Advanced Placement, International Baccalaureate, Honors, and dual enrollment classes all play an important role i the admissions process.Class rank: How do you compare to your classmates? Dont worry if your school doesnt rank students- colleges use this information only when available. Also keep in mind that your high school counselor can put your rank into context if, for example, your class had an unusual number of extremely strong students.Academic GPA: Are your grades high enough to indicate that you will be successful in college? Realize that colleges are likely to recalculate your GPA is your school uses weighted grades, and colleges are often most interested in your grades in core academic subjects.Standardized test scores: H ow did you perform on the SAT or ACT? Do your general or subject tests reveal particular strengths or weaknesses? Note that a good SAT score or good ACT score isnt necessary everywhere- there are hundreds of colleges that have test-optional admissions. Recommendation: What do your teachers, coaches, and other mentors say about you? Letters of recommendation can play a meaningful role in the admissions process, for they give the college a different perspective on your accomplishments. Good recommendation letters typically address both academic and nonacademic issues. Nonacademic Factors in College Admissions Application essay: Is your essay well-written? Does it present you as a person who will make a good campus citizen? Nearly all selective colleges have holistic admissions, and the essay is a place where you can really make your personality and passions set your application apart from other applicants.Interview: If you met with a college representative, how personable and articulate were you? Does your character show promise? Have you demonstrated your sincere interest in the school by asking specific and meaningful questions? Did you have strong answers to common interview questions?Extracurricular activities: Are you involved with non-academic clubs and organizations? Do you have a variety of interests that suggest you have a well-rounded personality? There are dozens of options for extracurricular activities, but the best activities are those in which you can demonstrate leadership and accomplishments.Talent/ability: Is there an area where you truly excel, such as music or athletic s? Students with a truly remarkable talent can often be admitted even when other application components arent quite as strong as the could be. Character/personal qualities: Do the pieces of your application paint a picture of someone who is mature, interesting, and bighearted? Keep in mind that colleges arent just looking for smart and accomplished applicants. They want to enroll students who will enrich the campus community in meaningful ways.First generation: Did your parents attend college? This factor isn’t usually weighted heavily, but some schools do try to target first-generation college students.Alumni/ae relation: Are you a legacy applicant? Having a family member who attended the same school can help a little, for it’s in the college’s interest to build a family’s loyalty.Geographical residence: Where are you from? Most schools want geographic diversity within their student body. As an example, a student from Montana might have an advantage over a student from Massachusetts when applying to an East Coast Ivy League school.State residency: This is usually a factor only for public univers ities. Sometimes in-state applicants will receive preference because state funding of the school is designated for students from that state. Religious affiliation/commitment: Your faith may be a factor for some colleges that have a religious affiliation.Racial/ethnic status: Most colleges believe that a diverse student body leads to a better educational experience for all students. Affirmative Action has proven to be a controversial policy, but youll find it often plays a role in the admissions process.Volunteer work: Have you given generously of your time? Volunteer work speaks to the question of â€Å"character† above.Work experience: Colleges like to see applicants with work experience. Even if your work was at a fast-food joint, it can show that you have a strong work ethic and good time management skills.Level of applicant’s interest: Not all schools keep track of an applicants interest, but at many schools demonstrated interest plays a role in the admissions process. Colleges want to accept students who are eager to attend. Attending information sessions, open houses, and campus tours can all help show your interest, as can well-crafted supplemental essays that are truly specific to a particular school.

Ethics in Criminal Justice Essay Example | Topics and Well Written Essays - 250 words

Ethics in Criminal Justice - Essay Example The prohibition of such punishments was influenced by the need to make punishments more rational and â€Å"less painful†. In a case involving the United States and Weems in 1910, a US court ruled that sentencing the convict to 20 years chained imprisonment for giving false testimony amounted to a cruel and unusual punishment. Lionel Tate was accused and initially sentenced for killing Tiffany Eunick in cold blood, callously and indiscriminately an in a cruel manner. The court in its decision sentenced Tate to life imprisonment after considering the evidences presented before it. Even though the defendant later appealed on several bases and was finally set free, the juvenile could be charged for aggravated child abuse, felony murder, premeditated murder, and for giving false testimony (Findlaw.com, 2003). Tate testified to the effect that he accidentally picked Tiffany and knocked her on the table although it is clear that the injuries that the latter sustained were graver than those which could be inflicted through such an action. The defense to these charges would be to claim that Tate did not understand the consequences of his actions due to mental incompetence. Tate being subjected to life imprisonment was a clear act of cruel and unusual punishment given that he was a juvenile and was supposed to be dealt with as such. Instead, he was sentenced more like a competent adult – an act which was quite irrational. Alex and Derek King were charged for conspiring to murder and murdering their further in cold blood. Apart from committing murder, the two brothers ought to be charged for committing an act of arson as they set their house ablaze after committing the first crime (CNN, 2002). With two mutually exclusive judgments arising from the evidences given by Alex, Derek and Chavis, it is almost certain that the parties could have given false testimonies to the

FMC Green River case study Organizational Behavior Essay

FMC Green River case study Organizational Behavior - Essay Example In that case organizational change must be planned, monitored and controlled throughout its lifecycle, with completion occurring on full implementation and evaluation. Organizational change decisions are often complex, multi-faceted, and involve many different stakeholders with different priorities or objectives. Most people, when confronted with such a problem will attempt to use intuitive approaches to simplify complexity until the problem seems more manageable. In the process, important information may be lost, opposing points of view may be discarded, elements of uncertainty may be ignored -- in short, there are many reasons to expect that, on their own, individuals (either lay or expert) will often experience difficulty making informed, thoughtful choices about complex issues involving uncertainties and value tradeoffs. This fact, and the tendency of change issues to involve shared resources and broad constituencies, means that group decision processes are called for. These may have some advantages over individual processes: more perspectives may be put forward for consideration, the chances of having natural systematic thinkers involved is h igher, and groups may be able to rely upon the more deliberative, well-informed members. However, groups are also susceptible to the tendency to establish entrenched positions (defeating compromise initiatives) or to prematurely adopt a common perspective that excludes contrary information - a tendency termed "group think." (McDaniel's etal., 1999). For change management projects, decision makers may currently receive four types of technical input: modeling/monitoring, risk analysis, cost or cost benefit analysis, and stakeholders' preferences. However, current decision processes in Green River typically offer little guidance on how to integrate or judge the relative importance of information from each source. Also, information comes in different forms. While modeling and monitoring results are usually presented as quantitative estimates, risk assessment and cost-benefit analyses incorporate a higher degree of qualitative judgment by the project team. Structured information about st akeholder preferences must be presented to the decision-maker, and should be handled in a perfect manner that minimizes the difficulty of defending the decision process as reliable and fair. If the structured approaches are employed, they may be perceived as lacking the flexibility to adapt to localized concerns or faithfully represent minority viewpoints. As a result,

Impression Management Techniques

Impression Management Techniques Contents Q1. 7 Impression Management Techniques Conformity Excuses Apologies Acclaiming Flattery Favours Association Q2 Transactional and Transformational Leadership Transformational Transactional Q3 Cross-Cultural Communication The Semantics The connotation of words The tone of the pronunciation The different perception Q4 5 National Dimension Power Distance Individualism Vs Collectivism Masculinity Vs Femininity Uncertainty Avoidance Short-Term Orientation Vs Long-Term Orientation Q5 Equity and Expectancy Theory Equity Theory Expectancy Theory Conclusion References Q1. 7 Impression Management Techniques The management impression means an attempt to control and the atmosphere of the impression from other individuals. This 7 impressions are conformity, excuses, apologise, acclaiming, flattery, favours and association. This technique is always used in daily life or work place and other occasion. Conformity Conformity means acceptance and consider the action that appropriate in front of other people to make other to enjoy the place, environment, and the other people around. For example, the acer company usually gather the employees to corporate with one another to get all the employees to feel accepted and feeling comfort towards the other employees, the work place and the environment around the work place. Excuses Excuses refer to the person explanation about the event that made the person do something unacceptable to get their punishment not to severe. For example, the acer employees late to come to the meeting and made an excuses because of the traffic jam that happened. The other example is that the project is not finish because of some equipment is not delivered from the supplier. Apologies Apologies means to admit the undesirable event with responsibility and followed by to get the pardon from the people related to the world and for the action itself. For example, if the employees do something unnecessary and got scolded from their manager, they always have to say sorry or apologies and listen to the manager advice. Acclaiming Acclaiming means to greet the public with proud because of the excellence of oneself about the work they done perfectly and got praise from the higher rank person. For example, for the employees that have a good idea and get praised from the leader of the project and the employees will motivate to work harder and better quality. Flattery Flattery means of an excessive compliment from the other to make the person likeable and over confidence about themselves. For example, if the project of one group is successful the whole group will get a lot of praises and because of that it will have 2 effect, first, the employees will work harder or the employees will become superior from the other in the office. Favours Favours means to do something nice to someone to get the other acceptance and gain other people approval. For example, the manager ask their employees to report the group have done for the last 2 weeks because of the report the manager going to submit and to be the official report of acer group. Association Association means to cooperate with other people to enhancing and to protecting each other about the information and the image of the people that are inside association itself. For example, the employees have to corporate to get the best idea with the best quality and the opinion about the other ideas. Q2 Transactional and Transformational Leadership According to James, B. MacGregor,(1978), leadership is devided into 2 types. The first type is Transformational, this type is a leadership that care and concern about their employees. This type of leadership is also have the same goal as their employees because of that the leader is putting the training for the employees first to educate and develop the employees. Second is Transactional, this leadership type is a type where the leader is giving their employees the coercive or reward power for what the employees done or we can say that this kind of leadership is a used of higher rank power to the lower rank. For example, praise, promotion or demotion, and etc. Transformational This type of leader is the one that prioritise the employee knowledge and the productivities of the employees. This type leader is also provide the education. This type objective is to get a mutual simulation and convert the employees into leader and made the leader become the moral agents. The outcome of this leadership is a positively appropriate behaviour or negatively behaviour. This leadership have 6 factor, first is the leader always motivate the employee or follower to achieve the goals that beyond individual goals or self-achievement. Second is the leader have a good vision about the changes that happened around them to have an emotional bond with the employee. Third is the creating learning opportunities for their employees and have the employees to solve the problem by themselves. Fourth is the leader have the ideas that make the employees follow and accept and also to inspire and provide the resources the employees needed for their work. Fifth is really proactive and alway s have a new expectations for the employees. And the last one is the leader have to make the employees act exceed the framework by emotional effect or we can say as exchange relations. For example, the manager send one of the potential employees to get an education and become superior in their field to become the example and the leader to educate the other employees to be able to do the educated employees method. Transactional This type of leader is where the leader know how worth the effort is and aware which reward the manager will give to the employees. The reward that manager can give to the employees are reward power or coercive power or in other word is punishment. This transactional have 5 factor. First, the leader knows and aware of the link between the effort and the reward, it’s obvious because this type used coercive power and reward power. Second is response to every present issues. Third is the leader control the follower trough reward and punishment. Fourth is the leader give the reward for the goals that setting by the leader to achieve and get the result manager desired, and the last one is leader is depends on the power they have over the employees to make the employees get the successful completion of the bargain. For example, the manager give a punishment to one of the employee because he did not give the report in the due date of the submission and because of that particular empl oyees get reduced in his input or his salary or he can be demoted or terminated, usually the consequences is put inside the contract that employees sign before joining the company. Q3 Cross-Cultural Communication The cross-cultural communication is one of a lot of difficulty for some culture to communicate with each other. This cross-cultural communication have 4 specific categories. The four specific categories are caused by semantics, the connotation of the words, the tone different of language is different from other and the different of perception from one individuals with another. The Semantics The barriers is caused by the differentiation of the body language around every country and it’s not limited to only body language but also all form of communication. This make for some people to confused with the people from other culture to make an association and to understand each other. For example, the acer is from United States of America, and they hired a lot of their employees is from other country and they usually misunderstand with some culture that Americans have, because of that some of the employees feel uncomfortable to talk and associate with other people. The connotation of words The barriers is caused by the same word with other language but have different meaning from one language to another and some of the word is untranslatable to another language. This also include verbal and inverbal communication. For example, some of the word in English and Taiwanese is untranslatable to each other and some of the word is hard to describe to each other. The tone of the pronunciation The barriers is caused by the different of the way how to say things in every culture in the world such as the volume of tone at home, office, informal conversation, or formal conversation is different in some culture. For example, the tone of English speaker is usually lower that other language and the tone of Chinese usually not consistence in some pitch of the volume and if the tone it’s not in the right pitch the meaning usually change. The different perception The barriers is caused by the differentiation of the people perspective from one culture with others. This trigger a lot of opinion of one single matter with one culture and the other culture is also made the people in one culture discriminate other culture. For example, the perspective of Indonesian and westernise is different, such as, drinking alcohol in public for westernise is common and it’s not disturb the norm in their culture but if we bring that attitude to Indonesia, you violated a lot of norm of religion and some of the laws. Q4 5 National Dimension According to Hatch, Mary Jo (1997), National Dimension means the unified understanding of organisational culture comes from the idea that are manifested the entire of one cultural system. This dimension is divided into 5 categories; power distance, individualism vs collectivism, masculinity vs femininity, uncertainty avoidance and the short-term orientation vs long-term orientation. This national dimension is different for one culture and other culture. Power Distance Everybody in this world is unique and implies that every single individual in this world is unequal because of some reason and accept the unequal rights that occur in the area. And one of the reason is the power one individual have over other individuals. This power distance is also have some factor for example power, wealth and prestige of one individual have in one country or area. Power distance is the name of this first of 5 national dimension. For example, the power distance for Taiwan is high, because of that the employees cannot have an informal event to ask their boss to and they have to talk formal and give their leader a lot of respect, but it’s different from united states that have low power distance. Because of that the Americans boss usually mix with their employees to have a party or even talk in informal form of language. Individualism Vs Collectivism This second point is one individualism is prefer to work together or alone. Some culture in this world usually do better in group and some if they work alone. This also influence the productivity of the factory or the office one individuals of one culture. For example Taiwan that have low individualism point, they usually prefer to work within a group to finish one project, in contradiction for United States of America, they have high points for individualism because of that the people in America prefer to work alone for their work. Masculinity Vs Femininity According to Hatch, Mary Jo, (1997), this point is where in one culture of the competitive competitor to be able to accept the gender issues and the gender roles in society. This gender issues mean the speciality of the man race to be superior to woman. For example, Taiwan have low masculinity points, woman it is not limited to only become house wife but can become a high rank manager in one company but for America that have high masculinity points, the women in America is prefer to stay at home and become a house wife and take care of the children. Uncertainty Avoidance This point is where one culture is accept and to gamble the outcome without the plan that detailed and specific and risk it to get the objective of oneself or the group. If the uncertainty avoidance level is high than the people do not want to risk it and the people have to follow every step carefully and vice versa. For example, America have low points for uncertainty avoidance so Americans confidence to take the risk and brave to risk all to gain something, in contrast the Taiwan people that have high uncertainty avoidance, so the people always have to follow the regulation and have to follow every step their leader gave them one at a time. Short-Term Orientation Vs Long-Term Orientation This point means the relationship of oneself to other with some maintaining relationship. It also maintaining the good thing from the past to get the brighter light in the future of the work condition. For example, for Taiwan that have a high points in long-term orientation like to get their reward for their work in the future and to maintain some link with their former colleagues, in contrast, Americans that have low long-term orientation points, they like to get their reward as soon as their work done, they do not care about the future and they usually did not contact their former colleagues. Q5 Equity and Expectancy Theory This question we are going to discuss about the equity theory and expectancy theory. The expectancy theories is based on the employees behaviour and to get the maximum outcome and likely to get reward for the return. The equity theory is based on the equality of the employees and how the employees treated in the office environment to meet the goals and motivated them more. Equity Theory First we are going to talk about the equity theory. According to Stone, Raymond J (2005) that this theory states, all the employees of the company need to be treated equally and fairly and they have to receive the suitable outcome for them and their input according to the effort they make to make the company running. It also make the employees to be motivated and the outcome have to be equal with the efforts they had spent. This theory have 4 main factors that have to be fulfil. First, the one that have the equity or inequity is perceived. Second, comparison with others, means that the person have to know the effort they have to do and know the input is for them. Third, the effort the person used to fulfil the job to be achieved because the person bring their characteristic and this can decide how is the work going to fulfil. For example, the important job is given by the manager of acer to the most sufficient worker and give the easy task to the normal employees. Expectancy Theory According to Ivancevich, John M. (2008), the expectancy theory means to give an equal reward because of their successful effort and result but also it motivate them to work harder than before. This theory is also have 4 important factors. First is first-level and second-level outcomes. The outcomes of first-level is that the employees will going to work harder and it increases the company productivity, reduced the absenteeism, turnover and increase the quality of the product itself. Second-level outcomes is where the first-level is fulfilled, what is the reward or the outcome for the employees going to get, such as, promotion or termination, reduced salary or more salary, or else. Second, instrumentality, means the perception of one individual have about the performance or the first-level are related to second-level or the outcome. Valence is the third, is the outcomes that have been predict by the individuals. And last factor is expectancy, means that the employees belief that the p robability of the outcome of one particular behaviour is parallel. For example, the manager give more payment to the group that have the most brilliant ideas to give and give the prototype for the presentation in the due date. Conclusion The conclusion of this assignment it is that first, the management impression is an attempt to control and the atmosphere of the impression from other individuals. Second, the leadership its can choosing to rule with behaviour or reward and coercive system to motivate the employees. Third that with some of the communication in this world between one cultures to another, always have a barrier that make the communication to become misunderstand. Fourth, the norm of one cultures have is sometime different from others. And last that to maximise the outcome of the productivity the company can motivate their employees by a reward and coercive power or by become the advisor to give an advice to reach the peak of the company productivity References Ivancevich, John, M., Konopaske, R., Michael, Matterson T. 2008.  Organisational Behaviour and Management. 8th Ed. McGraw-Hill/Irwin. James, B. MacGregor. 1978. Leadership. New York. Harper and Raw. Mary, Lahey N, 1987. Academy Of Management Review. 1st Ed. Georgia, Athena: Ausburn University Stone, Raymond J, 2005. Human Resource Management. 5th Ed. Australia: John Wiley and Sons Australia. Hatch, Mary J, 1997. Organisational Theory. 1st Ed. New York: Oxford University. http://www.turknett com/wp-content/uploads/2013/07/TransactionalandTransformationalLeadership.pdf. Access at 1 December 2014 https://leadershipchamps.wordpress.com/2008/08/04/transactional-leadership-vs-transformational-leadership/. Access at 31 November 2014 http://smallbusiness.chron.com/transformational-leadership-vs-transactional-leadership-definition-13834.html . Access at 30 November 2014 http://strandtheory.org/images/From_transactional_to_transformational_-_Bass.pdf. Access at 1st December 2014

Biopure Corporation

DATE:March 16, 2013 TO:Carl Rausch President and CEO of Biopure Corporation FROM:Hoang, Ann and Mishra, Ravi RE:Whether and When to Launch Oxyglobin Biopure needs to determine the best course of action to launch two new products, Oxyglobin a blood substitute for the veterinary market and Hemopure a blood substitute for the human market. Oxyglobin has been approved for commercial use and is ready for launch while Hemopure is expected to be FDA approved within two years. Biopure needs to decide whether and when to launch Oxyglobin.If decided to launch, the ability to price Oxyglobin appropriately is critical to minimize the impact of prospective launch for Hemopure. We believe Oxyglobin should be launched immediately because of realized potentials and benefits. The potentials are: to create a brand image for blood substitutes, to create a competitive advantage by first launch, to have the benefit of â€Å"go to market† with production, sales and distribution, and to create reven ues to launch Hemopure. The potential revenues earned from Oxyglobin could be used toward building another facility for manufacturing of Hemopure.The possible obstacles Biopure might encounter with Oxyglobin are: veterinarians may not recommend and/or perform blood transfusions, the ability to produce Oxyglobin when Hemopure is launched, and Biopure has little or no experience with launching of high R&D profile products. Oxyglobin can be launched successfully because it is FDA approved and will be first in the market as animal blood substitute. As indicated on the survey, veterinarians may not recommend the use of it because it is an expensive product; however, pet owners showed interest and preferred to be informed of alternative treatments for their pets.Therefore, Oxyglobin should be launched with a starting price of $200 per unit. Biopure should use in-house sales force to distribute Oxyglobin to save approximately 30% of the fees charged by the third party distributors. By laun ching Oxyglobin, Biopure will create revenues to continue with research and development for Hemopure. When Hemopure is launched, the marketing and distribution issues encountered during Oxyglobin launch can be avoided. Based on the SWOT analysis shown (Table 1: SWOT Analysis for Oxyglobin), we believe Biopure should start selling Oxyglobin immediately.To address Ted Jacobs’ argument regarding the size of the veterinary market and the price sensitivity, which may impact Hemopure’s price when launched; we believe that because of the physical characteristics of these two products (Oxyglobin is targeting veterinary market and Hemopure targeting human market), pricing would not be a major concern for the following reasons. Launching of Oxyglobin will create a competitive advantage because Oxyglobin is unique, first of its kind, first to market, and with no competition. Oxyglobin will achieve prominence as a breakthrough discovery product of the century.It would take the com petitors between 2 to 5 years for a new product to get approved and ready for market. Oxyglobin will proliferation Biopure’s reputation, credibility and have a greater impact on an IPO when the company decides to go public. Oxyglobin will generate revenues to boost Biopure development efforts ahead of its competitors in obtaining FDA approval for launching of Hemopure. Biopure will have a better knowledge and understanding of market strategies based on lessons learned from launching of Oxyglobin.In two years, Biopure would also have established a robust distribution network in time for launching of Hemopure. Launching of Oxyglobin will also minimize Biopure overall potential risks; if Oxyglobin fails, then the lessons learned would help to alter strategic decisions for launching of Hemopure (see Table 2: SWOT Analysis for Hemopure). Based on our analysis, we recommend that launching of Oxyglobin at this point instead of waiting for two years or more to launch Oxyglobin with H emopure represents the best solution to the primary concern facing Biopure at this time.If launched together, Biopure may be able to sell at a high price, and make more profit with per unit cost for both products. The overall profit would be minimal because there would not be as many units of each product to sell since Biopure has to share the same facility to manufacture Oxyglobin and Hemopure. Biopure would also lose out on the potential revenues it will generate to increase production capacity for Hemopure. There would be zero profit for two years which will not bode well with the stockholders. Exhibits STRENGTHS |WEAKNESS | | | | |FDA approval for commercial use as blood substitutes for the |Undesirable side effect such as discoloration of urine and | |veterinary market |gastrointestinal problems | |Competitive advantage, first company to receive approval for blood |Single manufacturing facility for Oxyglobin and Hemopure. |substitute of any type |Small veterinary market for Ox yglobin | |No competition for Oxyglobin |Price sensitivity within the veterinary market | |Possible brand image for â€Å"blood substitute† |No established network of distributors | |Sufficient source material e. . blood of cattle to support the full |Annual capacity of 300,000 units | |production capacity | | |Raw materials cost is $1. 0 per unit | | |OPPORTUNITIES |THREATS | | | | |Establish brand image/position for â€Å"blood substitute† products |Lower the market price for Oxyglobin may result inability to recoup | |Success of Oxyglobin will bring opportunity for Hemopure |development costs | | |Negative impact on the ability to appropriately price Hemopure | | |Competitors to enter the veterinary market with their own product | |Table 1: SWOT Analysis for Oxyglobin | |STRENGTHS |WEAKNESS | | | |Stored at room temperature |Single manufacturing facility for Oxyglobin and Hemopure. | |Disease free |Annual capacity of 150,000 units | |Longer shelf life for up to 2 years |Universal blood substitute | |Immediately 100% efficient at transporting oxygen |Short half-life | |Purity, efficacy and convenience |Potential of higher toxicity | |Raw materials cost is $1. 0 per unit | | |OPPORTUNITIES |THREATS | | | | |Experience in marketing of Oxyglobin |FDA rejects Hemopure | |Advantage for brand image for â€Å"blood substitutes† from Oxyglobin |Competition from Baxter’s HemAssist and Northfield’s PolyHeme | |Increase in demand for blood substitute is expected to increase with | | |the aging population | | |Table 2: SWOT Analysis for Hemopure |

Segmentation Targetting and Positioning of Nike - 2257 Words

INTRODUCTION Nike, Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The company was founded in 1962 as Blue Ribbon Sports by Bill Bower man and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as†¦show more content†¦Now NIKE became official kit sponsor for BCCI Indian Cricket Team. By paying Rs.196 Crores (Rs. 1.6 Bn) to BCCI, NIKE wrested the rights to become the kit sponsor up to 2011.The first Just Do It cricket ad also made its appearance d uring the Champions Trophy. TYPES OF OWNERSHIP 1. Licensing 2. Franchising 3. Own Subsidiary SEGMENTATION, TARGETING AND POSITIONING Market Segments:- Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include demographic variables such as age, sex, race, income, occupation, education, and household status. Nikes segmenting market typically targets athletes, both women and male generally from the ages 15 to 35. Nikes targeting market is active people who enjoy high quality sporting goods, especially footwear. To do so Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Nike is targeting further geographic expansion and farther marketing penetration in all regions. Though disciplined operating management, the company still continues to target long range mid teen earnings per share growth. The market segments that Nike can mainly differentiate are high, medium and low end customers with varying income levels. Thus, Nike needs to segment on various fronts such as economic, demog raphic, geographicalShow MoreRelatedStarbucks E-Marketing7567 Words   |  31 PagesAnalysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation 15 4.14 Positioning 16 4.2 Objectives 18 4.3 E-marketing Strategy 18 4.4 E-marketing Tactics 19 5.0 IMPLEMENTATION 22 5.1 Implementation Plan 22 5.2 Evaluation 24 6.0 CONCLUSION 25 7.0 REFERENCES 26 8.0 APPENDIXRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesis known as ________. A) segmentation B) integration C) disintermediation D) cross-selling E) customization Answer: A Page Ref: 10 Objective: 3 Difficulty: Moderate 29) Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs. A) brand B) value proposition C) deal D) marketing plan E) demand Answer: B Page Ref: 10 Objective: 3 Difficulty: Moderate 30) During market segmentation analysis, the marketer identifies

Genetically Modified Food Should Be Banned Essay - 1142 Words

Genetically modified organisms-hidden ingredients in our food. We all would like to know what is in our food we are eating every day. Genetically modified organisms (GMOs) are in 70%-90% processed foods in America (Chrispeels, M. J. 2014), but no-one knows which foods contain these organisms because biotech and food industries spend a lot of money and effort to hide this information from the consumers. Genetically modified food should be labeled because they are not as safe for human consumption as claimed by Monsanto and other biotechnology companies. GMO s are living organisms whose genetic make-ups have been artificially manipulated by inserting or deleting genes. (Goldbas, 2014) This kind of gene manipulation is relatively new science and creates a plant, animal gene combinations which do not occur in nature. GMOs are created to tolerate pesticides and herbicides without killing the plant itself. Monsanto and other biotech companies claim that these organisms are perfectly safe for human consumption and claim that Americans have been consuming such foods since 1996, but scientists opposing GMOs argue that an epidemiological study investigating risk to a human health has never been done, which proves that the GMO safety has no scientific basis (Hilbeck, A., Binimelis, R., Defarge, N., Steinbrecher, R., S., A., Wickson, F., Antoniou, M., Bereano, L.P.,Cark,E.A.,Hansen, M., Novotny, E., Heinemann, J., Meier, H., Shiva,V., Wynne, B. 2015). There are more than 60Show MoreRelatedGenetically Modified food should not be banned876 Words   |  3 PagesFood is the basic requirement for living, as more and more people need food while the population was increased every year, food is becoming an important issue in the world. The invention of Genetically Modified food is a reasonable solution to solve this issue. 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